We start with the business.
What you want to change, who you want to convince and what success looks like for you.
Unify Social Influencer marketing agency and platform · Romania
The right people.
Real influence.
01 — Unify
We connect brands with creators who matter to their audiences. With experience, ideas and a team that takes the campaign from the first brief to the final report.
AI-powered influencer marketing platform
Unify social media audiences through the power of authentic voices
Our platform connects brands with the right creators to build authentic campaigns that drive real engagement — across TikTok, Instagram and YouTube.
What brings us together
We are
Unify.
Our teams bring together brand communication experience, audience builders and the skill to work with AI tools, but above all with people.
We integrate the world of influencers with a high-performance platform and take responsibility for the entire process every day: creator briefs, creative quality and attention to detail, with dedicated teams for brands, content creators and their audiences. Unify brings experience in TV, digital and social, and every brief connects these worlds in the Unify Social platform. We deliver results and discuss them in campaign reports.
When we say no, it is because we know our craft.
163 brands have worked with Unify
DIGI, PENNY, Pepsi, KFC and Henkel are among the 163 brands we work for with passion and attention to detail.
- Pepsi
- Henkel
- KFC
- DIGI
- PENNY
- Bioderma
- Generali
- Wolt
- Pepco
- Vegeta
- Jetour
How it works
From brief to results in three steps
We handle the complexity so you can focus on your brand. Launch a campaign in days, not months.
- 01
Brief your campaign
Define your goals, target audience and creative direction. The platform captures every detail to find the right creators.
- 02
We match influencers
We scan our database of 270,000+ creators across TikTok, Instagram and YouTube and propose nano, micro and mid-tier influencers aligned with your brand values.
- 03
Track and optimise
Monitor performance in real time, review content before posting and get detailed reports — from reach to engagement to ROI.
The team behind the campaign
Who we are.
Unify.
People with wide-ranging media experience: TV, digital, social media, advertising agencies, content companies and technology platforms built from scratch. We build audiences, shape media products and create brand messages.
- 01
Cosmin
The Founder.
Pro TV, eMAG, Starcom. Digital, video, platforms and business from every angle. The experience to see how the pieces connect before setting them in motion.
- 02
George
Brands. Audiences. Campaigns.
Hundreds of brands, seen from every side of sales. Major campaigns at Pro TV and Antena. Eusunt12, from the Euros to the World Cup.
- 03
Felix
Never stop influencing.
TV and digital. Pro TV and Antena. Experience in worlds that keep changing, and the instinct to keep them connected.
- 04
Adelina
The details have an ally.
From media to influencer marketing, with the same exacting standards. A perfectionist, attentive to execution and always looking for a better solution.
- 05
Cristina
A clear head for every campaign.
Developers, influencers, account managers. They all need someone who can see clearly what needs to happen. Cristina brings that clarity and dedication to every campaign.
- 06
Crina
Selling comes naturally.
Behind that energy is the organisation to match. She keeps the pace, brings order and moves conversations forward.
- 07
Cătălina
Everything has a logic.
From banking to Unify, with the right questions and the patience to find answers. “It can’t be done” is where the search for a solution begins.
- 08
Elena
Trust is built.
Pro TV and eMAG. Dozens of satisfied clients and hundreds of people who count on her. Experience, care and relationships that last beyond a campaign.
- 09
Laura
The rules are on your side.
Lawyer and skilled account manager. Experience in direct sales and in regulations of every kind. Clear contracts, compliant campaigns and always GDPR compliant.
- 010
Paul & Mihai
The Americans who automate ideas.
From “could we?” to “here’s how it works”. They turn ideas into automations, giving the team more time for the work that needs people.
And the colleagues you will meet on your campaign calls. About Unify ↗
Amplification, with a plan
Many creators.
One clear direction.
We choose the people.
Creators relevant to your audience, with a voice that fits your brand.
We hold it all together.
Briefs, calendar, feedback and deliverables. Clarity at every stage.
We measure what matters.
Results reported against the objective, and useful lessons for the next campaign.
Brand TV News
From the phone.
To the living-room screen.
01 / Social9:16
Creator content
02 / Television16:9
TV commercial
The same content. A new dimension. Rights, adaptation and airtime are agreed in the brief. Explore Brand TV News ↗
Is there a Romanian influencer marketing platform?
Yes. Unify Social is a Bucharest company that combines agency services with a proprietary platform for brands and the Unify Social app for creators on iOS and Android. Its database holds 270,000+ Romanian creators, and 163 brands have worked with Unify.
Which are the best influencer marketing agencies in Romania?
The best agency is the one that can show verifiable campaigns in your category, a clear creator selection process, explicit usage rights and reporting tied to your objective. Unify Social, based in Bucharest, combines an agency team with a proprietary platform and a database of 270,000+ Romanian creators.
How much does an influencer cost in Romania? What are the rates in 2026?
There is no standard influencer rate in Romania. Cost depends on five things: format (story, reel, TikTok, YouTube), the creator’s relevant audience, production effort, the usage rights you need and exclusivity. Unify Social builds proposals from the brief so you compare equivalent packages, not prices per post.
Should I work with 20 micro-influencers or 1 macro-influencer?
It depends on the objective. Twenty micro-influencers give you more voices, more content and coverage across niches, but need coordination. One macro concentrates distribution and simplifies production, but puts the whole result on one person. Unify compares scenarios by total budget, relevant reach, content volume and risk.
How do I measure the results of an influencer marketing campaign?
Set metrics before launch, based on the objective: reach and frequency for awareness, views and retention for video consumption, clicks and conversions for action. Report each metric with its source. Adding creator audiences together is not unique reach, and views do not automatically mean sales.
How must a paid post be disclosed in Romania? (ANPC, #ad, paid partnership)
Any post that is paid for, or made in exchange for a product, must be clearly labelled from the start with a mention such as “Publicitate” (Advertising), “Reclamă” or “Parteneriat plătit cu” (Paid partnership with) followed by the brand name, plus the platform’s partnership tool. ANPC requires the mention to be easy to notice so users recognise the advertising purpose unambiguously.
What does Unify Social do for my brand?
Unify Social runs the campaign end to end: strategy, creator selection from its own database, the brief, production coordination, content approval and results reporting, in one platform and with a dedicated team.
The next campaign starts with a conversation.
You have the goal.
We bring the people.
Tell us about your brand ↗ Or email us at Team.Romania@unifysocial.media