Unify / For brands
Media through creators. With the right people behind the plan.
Reach. Frequency. CPV. Targeting. We plan nano, micro and mid-tier influencer campaigns as a media channel, not as a list of posts.
What the platform does
A Romanian influencer marketing platform, from brief to report
The Unify Social platform covers the full influencer campaign lifecycle. The Unify team runs it together with you.
- 01
AI-powered creator matching
The algorithm analyses audience demographics, engagement quality and brand alignment across 270,000+ creators to surface the right matches — not just by follower count.
- 02
One campaign dashboard
Brief, approve, schedule and monitor all your campaigns in one place. Run nano, micro and mid-tier influencers simultaneously.
- 03
Real-time analytics
Track reach, impressions, engagement and conversions as they happen. Compare campaigns side by side and export reports in one click.
- 04
TikTok, Instagram and YouTube
Run campaigns across all three platforms from a single workflow, with platform-specific insights so you know where your budget performs best.
How do you buy influence as media?
Unify Social plans creator networks around audience, distribution and budget. The media brief sets platforms, targeting, content volume and metrics: reach, frequency and cost per view. The database of 270,000+ Romanian creators is the selection universe, not a promise of delivered audience.
What does a creator receive before filming?
An 18-section Unify brief: from objective and insight to hooks, required shots, scenarios and restrictions. Creators get direction they can execute with a phone and CapCut, their voice stays recognisable, and the brand message has clear review checkpoints.
How does social media content reach television?
Through Brand TV News, Unify Social turns creator footage into a news-style TV commercial. The extension is planned in the brief: rights, music, image releases and technical requirements. Production can serve both channels; TV airtime is budgeted separately.
Fees and budgets
How a campaign budget is built
Budget is built around volume, formats and distribution, not a fixed fee per post. Send us your objective and audience and we will propose a plan with estimated reach and cost per view, comparable with your other media channels.
Usage rights are agreed separately
- Organic publication: platform and duration.
- Reuse on brand channels: media and period.
- Paid promotion / whitelisting: access, budget, duration.
- Exclusivity: category and period.
- TV extension: licence, territory, editing and airtime.
How much an influencer costs in Romania ↗ Content usage rights and whitelisting ↗
Industries
One method. Category-specific rules.
Pharma influencer marketing in Romania
Influencer campaigns for health products (OTC medicines, supplements, dermocosmetics, devices): briefs, creator selection and category checks, by Unify Social.
Explore ↗Finance and insurance influencer marketing in Romania
Influencer campaigns for banking, payments, investment and insurance services: briefs, creator selection and category checks, by Unify Social.
Explore ↗FMCG influencer marketing in Romania
Influencer campaigns for fast-moving consumer goods: food, drinks, personal and home care: briefs, creator selection and category checks, by Unify Social.
Explore ↗Telecom influencer marketing in Romania
Influencer campaigns for mobile, internet and TV services: briefs, creator selection and category checks, by Unify Social.
Explore ↗Retail influencer marketing in Romania
Influencer campaigns for retailers, stores and commerce platforms: briefs, creator selection and category checks, by Unify Social.
Explore ↗Brand TV News
The Unify Social format that turns creator footage into a news-style TV commercial. Rights, budget and production steps.
Explore ↗The next campaign starts with a conversation.
You have the goal.
We bring the people.
Tell us about your brand ↗ Or email us at Team.Romania@unifysocial.media