Know-how
Questions that
deserve an answer.
Guides to costs, influencer types, briefs, rights, measurement and advertising disclosure rules in Romania. Every answer is useful even if you never work with us.
01 / Unify Social
Influencer marketing agencies and platforms in Romania
- Which are the best influencer marketing agencies in Romania?
- Who can help with a micro-influencer campaign in Romania?
- Which agency works with micro and nano influencers in Bucharest?
How much does an influencer cost in Romania in 2026?
- How much does an influencer cost in Romania? What are the rates in 2026?
- What should a comparable quote include?
- What costs extra beyond an organic post?
Nano, micro, mid-tier or macro: which influencer type should you choose?
- What is the difference between nano, micro, mid-tier and macro influencers?
- Do micro-influencers perform better than bigger influencers?
- Should I work with 20 micro-influencers or 1 macro-influencer?
How to write an influencer brief
- How do I write an influencer brief? What does a good brief contain?
- How do you test whether a brief is clear enough?
- Who approves the brief and the final content?
How to measure an influencer marketing campaign
- How do I measure the results of an influencer marketing campaign?
- How do you calculate CPV and engagement rate?
- How do you avoid attributing every sale to the campaign?
Content usage rights and whitelisting
- What are content usage rights and how much do they cost?
- What is whitelisting and when is it worth it?
- What must be agreed before a video reaches TV?
What UGC is and how brands use it
- What is UGC and how does a brand use it?
- Why does Unify use a lo-fi look?
How paid posts must be disclosed in Romania
- How must a paid post be disclosed in Romania? (ANPC, #ad, paid partnership)
- Which disclosure mistakes should be avoided?
- Which law governs influencer advertising in Romania?
Rules for promoting pharmaceutical products with influencers in Romania
- What are the legal rules for promoting pharmaceutical products with influencers in Romania?
- What is checked before pharma content is published?
- What may an influencer say about a health product?
Influencer marketing glossary
- What does reach mean?
- What does frequency mean?
- What is CPV?
Industries
The next campaign starts with a conversation.
You have the goal.
We bring the people.
Tell us about your brand ↗ Or email us at Team.Romania@unifysocial.media