Brand TV News · 9:16 → 16:9
Brand TV News: from social media to a TV commercial
A Unify Social format: creator footage becomes a news-style TV commercial, with rights agreed in the brief.
How do I turn social media content into a TV commercial?
With Brand TV News, Unify Social edits creator footage into a TV commercial with a news-style structure. We start from one brief for social and TV, collect the footage and build the television edit. Before broadcast, the TV licence, music and broadcaster requirements are checked.
- Shared brief and agreed rights
- Creators film
- News-style edit
- Approval and TV airtime
Can one budget produce both social and TV content?
The same source footage can feed social deliverables and a TV commercial when the extension is planned from the start. That can remove the need for a separate shoot. It does not mean free airtime: extra editing, extended rights and TV media are budgeted explicitly.
Is it editorial news or advertising?
Brand TV News is an advertising format with a news-style structure, not independent editorial coverage. It is treated as a commercial, with advertising identification and the applicable approvals. The presentation style does not remove obligations about product claims or the rights of people filmed.
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